The Tecno Syndrome And Buzz

Tecno Mobile, the makers of Tecno smartphones has once again being put on spotlight with the launch of their latest device, Tecno Phantom 5.

Why the buzz all around about Tecno this few days especially on the announcement of their latest Phantom device, you may want to ask?

But the way I will like to put up the question here is on whether the buzz surrounding Tecno Mobile on the announcement of their latest device was for enchantment purpose towards the company and on their latest device, or it has to do with feeling of surprises and some sort of disappointment towards the well-known MTK devices producer.

But having looked around to see why all the buzz and where they are really coming from and also on what directions they are being channelled towards, we found out that the saying “as you make your bed, so you shall lie on it” has a great part to play in what is currently generating so much fuse about Tecno Mobile and their new device.

Still haven’t understood where we are heading towards?

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Now, we were able to find out that Tecno-Mobile was recently throne into heavy subject of discussion, not only because they launched  what we considered an unprecedented and an outstanding smartphone in yesterday’s event that took place somewhere at Ikeja Lagos, but the buzz even waxed strongly the moment Tecno announced the price for the latest Tecno Phantom 5 device.

The about $350 (N70,000) price announcement for the Tecno’s new device during the launch event has opened up many discussion channels both offline and online for numerous tech geeks across the country.

And the main bone of contention here is on whether Tecno which their recent successes in the emergent market for smartphones have all been attributed to their offerings of mid-range smartphones at lower prices is qualified to put up a device with such price.

It is undoubtedly that Tecno has made themselves king in some of those emergent market for smartphones with those mid-range and low cost devices; in other words, they have made their beds that way and have set up avenue to be tagged generally as low cost, mid-range device producers.

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But on the other part, seeing the rather high-end features that the recently announced Tecno device is packed with, can we actually say that Tecno is starting to break convention and trying to toe another path that is entirely different from they are familiar for.

For some, they have even sworn in the name of their great grandfather on never to patronize any Tecno’s device that is priced more than $200 (N40000), but here we are talking of price that far outweighs their set benchmark price for acquiring any Tecno’s device.

Different opinions have been thronging about the price of the new Tecno Phantom 5; for many, they consider it pricey, while for few other ardent Tecno fans, the price tag for the latest Tecno device worth every bit of it and they consider it commensurate with the high-end packed features.

Now, can you and I come out outright and say to those considering the Tecno Phantom 5 as pricey that they are those suffering from self-imposed Tecno Syndrome for taking every Tecno device as bunch of mid-range, low cost device?

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Even when at the look of things, it seems that the company is trying to break out from convention, or should we just conclude by saying that Tecno Mobile laid the foundational syndrome upon themselves and now, they are trying by all means to get out from it in order to join the bigger boys like Samsung and co. in manufacture of not just only mid-raged devices but high end tech gadgets as well.

Again, if it were the likes of Samsung, LG, Sony etc. that manufactured similar specs or Tecno Phantom 5 look alike devices and fix the price at $350 (N70000), do you think that it will also generate similar public outcries and considerations towards the device as being pricey as the case of Tecno launched Phantom 5?

Finally, we will like to stop here, by concluding that the buzz currently being witnessed over the price fixed for the Tecno’s latest device can undoubtedly and easily be attributed to the foundational background or standard set up by Tecno’s mobile right from the onset of doing business in those mobile emergent markets, and little wonder that our earlier saying that “as you make your bed, so you shall shall lie on it” remains valid in this current scenario playing out in the latest Tecno syndrome and buzz.